August 6, 2012 BY John Kim / 66
In the early 2000′s, basketball sneakers, as a collective whole, was in desperate search of a fresh face to rejuvenate the horizon of player-branded shoes. Michael Jordan retired for good in 2003 and the repetitive and underwhelming Shox signatures of the Vince Carter label didn’t last beyond a fifth model; simply put, there was no available hard-hitting Nike Basketball sneaker bearing a player’s name, and though Nike was ready to rebuild a superhero in the Jordan blueprint, there was no player that was worthy of sneaker immortality. The league’s top back-court players (traditionally the best sneaker pitch-men) like Kobe Bryant, Allen Iverson, Tracy McGrady, Steve Francis, etc. were all nabbed by rival brands, so Nike went all-in in the LeBron James sweepstakes when it signed the unproven yet once-in-a-generation high-school talent to an unprecedented $87 million contract.
So Nike is entering relatively unfamiliar territory here: the Nike LeBron series, born in 2003, enters a milestone 10th model with the upcoming release of the Nike LeBron X. No other Nike signature shoe not named Jordan has gone on for this long, and while Kobe Bryant has more than ten overall signature sneakers and will likely reached a Zoom Kobe X in 2015, the count to ten for LeBron hasn’t been one of celebratory championship tales like his comparative rivals were. Some additional truths about the Nike LeBron is that the continuity of designs in the series as a whole wasn’t as firm as the Air Jordan and Zoom Kobe was and ‘The Decision’ forced Nike into a strange position where it had to de-villainize its star athlete with an audacious marketing strategy in ‘Rise’. There wasn’t much doubt that the LeBron would reach ten signatures and the LeBron is clearly the prime-time Nike Basketball shoe, but it was hardly a steady climb to the top and the saga was in dire need of a heroic tale.
Of course, winning changes everything; If you could ask LeBron in June about the sudden removal of weight from off his shoulders, his answer would probably be similar to Michael’s in ’91 and Kobe’s in ’09 (his first in the post-Shaq era). What’s obviously different about the LeBron X is that the story surrounding it will be how LeBron rose to be a Champion, and although Jason Petrie completed the Nike LeBron X before the Finals ended and the anatomy of the Nike LeBron XI will probably have some of that 2012 Championship flavor to it, the LeBron X will ultimately be recognized for this landmark in LeBron’s career (and throw in the 10th Anniversary aspect and we may have one of the grandest years of LeBron ever) when the LeBron series will inevitably be recollected in the future.
The LeBron X, as you see here in a ‘Floridians’-like colorway, definitely has that continuity in design we alluded to before; it clearly draws on the earlier Petrie designs like the LeBron VII and 8 while employing Nike’s latest innovations like Dynamic Flywire on a chiseled Hyperfuse shell and a full-length visible Zoom Air cushion, while the reverse-Swoosh on the heel gives the it a rebellious flavor. An ‘X’ is embedded on the heel of the outsole, acting as a four-way directional flexion pod. The LeBron X isn’t for a debut for at least another month and will likely lead off in the traditional Black/Red colorway, but this is the first true taste we’re getting of what may be the most significant LeBron shoe to date; more of the LeBron X below, so take a look and be sure to stick with Sneaker News for more of the unfolding LeBron X saga. Photos: pure-sole
Tags: Nike LeBron X
Yeah i admit when the 9's first came out i wasn't feeling them, then i copped a few pairs after awhile, colourway had nothing to do with it though, the ACTUAL sneaker grew on me, but these are So damn UGLY, they could do a GALAXY colourway and i still wouldn't think twice about copping... I could give a rats azz on what fancy colourway they would put out to sell this UGLY sneaker... the design sucks straight out... Like somebody else said, these remind me of the NIKE air max Darwin 360... Not appealing when it's a line shoe for one of the best players CURRENTLY in the NBA...
Like i said earlier, Hot Trash...
Its going to be the same situation with the 9s. NOBODY liked them when they first showed up but when colorways started turning peoples heads then they changed their minds! So i predict the same thing to happen here!
Not far from the shape of the LBJ 8 but not ugly. These will get equal attention as the rest of the last few seasons. However my attention has really shifted towards that foam hyperfuse watchamacalit. I actually think they should have reserved that sneaker for his label.
Cut the Bullshit! Jokers ain't even read the damn article talking about the backwards swoosh, they are ugly, "South Beach" colorway, etc....Typical Cock Riding. Just wait, you will more articles on these, You will see the Nike ads, A few rappers wearing them, in person, your friends wearing them and you will eventually cop em. Talking all this shit about the shoe at first and second glance aint't worth shit. Everybody looks for the next hot thing to jump on. KD's are cool, Kobes aren't a fan favorite so, the Lebron X will take off like plane and you will have a window seat. Do not contradict yourself just for the sake of seeing your name in lights on this site. You too will be sporting Lebron X's by the end of the year. In fact, you will be rocking them while you are in line waiting for the Bred 11's Happy Holidays!
disgusting never will i wast my money on these i'll stick with my jordans like a regular negro in america haha
Same shit, different toilet. these ppl same the same shit every year. "the LeBron's are ass, they're ugly as fuck". But as soon as they drop or the right cw comes along, everybody loses their fucking mind. I like them personally. Not so much this Floridian cw but give me a Bred pair and I'm good to go
With these ugly ass Lebron 10s, and even uglier KD 5s........Im going to be saving some major cash lol Im very happy I copped multiple pairs of all the Lebron 9 and KD 4 releases! Im going to have to figure out my game plan moving forwards, maybe its time to really start concentrating on adding OG and earlier Jordans that have great quality the collection : )
I was a fan of the 9 from the get go, hated the 9 lows, and these 10's... im gonna have to hate also, i think they've run out of ideas and have nowhere to go. Looks cheap, and lazily designed.
I reckon they will need LOTS of bright colours and limited numbers to con the kids into buying this one.
Not really mind kind of cw, but other than that, I think they are sick! The reversed swoosh gives it a different look and I love speckled midsoles and full-length air units. The crystal-like portion above the midsole is dope as well. The tongue is kinda plain, but the rest of the shoe is pretty damn crazy so i dont mind it. Can't wait to see the barrage of colorways Nike releases.
f*** that,these are TUFF!!..this colorway is nice too.its ok tho,the same 100 ppl on here saying ugly,wack,stupid,corny will be the same ones accepting rape prices and shelling out $1,000 by the time the "scarface south miami vices" colorways come out,you watch.
tongue tab looks weird, and did he mean air max or is that really an exposed full length zoom air..? regardless, looks like a good shoe to ball in, like an improved hyperfuse 2011
Looks like the air Darwin and hyper dunk had sex ..major disappointment these have nothing on the past 3 lebron models (7,8 and9)
Is it just me or do these not look like the NIke Air Darwin 360 (irrespective of the inner nike check on the inner side of the shoe)?
not as nice looking as i hoped, but it will probably grow on me once more colorways start to come out
The more and more sb colorway they make the more it takes from the original southbeach. Then everyone still tries to sell for900$ So dudes who say "this will looke dope in sb color" its u guys who enable flightclub to ask the 1000$ they ask for
except for the basic colorways like home, away, cool grey if the make it, you know colorways like that
@Kev Loco Some Nike Hyperfuse ate an Air Max. Then took a shit and ended up with this.
@sosa_sweet96 There's a new 360 airbag that is a more comfortable ride, it more evenly disperses your weight.
@sosa_sweet96 Penny 5s>Lebron Xs
@rell21 read the article, it says
thats what everyone said about the 9's after the breds leaked, but they seem to be a little more "acceptable" now, let it play out
@CheckMyDope u probably think everything looks dope in a sb cw. Get over it. U missed the og sb move on or cop em but stop with the new sb
@CheckMyDope enough of south beach colorways already smh
@donadamsky I still don't like the 9s =D