Don’t Look At Serena Williams Titles: The History Of Nike Women Ads

Nike’s ad and marketing game is deeply ingrained in the company history, and their efforts in the late 80’s and beyond are  what propelled the logo to new heights. Targeting women has long since been a primary goal for the brass and over the years the voice has evolved to fit the booming fitness culture as well as the prominence of female pro athletes in the mainstream. We won’t lie – we looked twice when Nike boldly printed “Are You Looking At My Titles?” for a Serena Williams page layout. Check out some of our favorite Nike Womens ads below and see the full feature over at Nike News.