Nike Plants A Massive Art Installation In Rio Throughout Olympics

Residents and tourists in Rio are encouraged to check out Nike’s insane art installation in Praça XV of downtown Rio. Called “Rio Unlimited”, this space is a giant digital art piece that consists of a 100-square-meter cube composed of multiple screens. You’ll be able to check out the latest footwear and apparel innovations from the Unlimited collection while taking advantage of a dope photo moment while donning the NikeLab Team Brasil jacket. The space is open now and through the end of August.

NikeLab also transformed the third floor of their Ipanema store into a rotating art gallery. In addition, Nike will host free citywide activities starting today and through August 21st.