November 30, 2009 BY Aaron Kr.
As you know, in addition to the latest releases and upcoming styles, occasionally, we also like to take a look back at the history side of the sneaker culture. Last week, we brought you a nice retrospective look at many of Nike’s most memorable print ads from the 80’s and 90’s, and now we take a moment to remember another piece from the Nike/Michael Jordan legacy. Aside from more talked-about endorsement deals like the ones with Nike, Gatorade and Hanes, Michael also graced the front of his fair share of Wheaties cereal boxes back in the day. Back in 1989, the “Breakfast of Champions” teamed up with MJ and Nike for a set of four collector’s posters. The two horizontal images will be pretty familiar to Jordan fans, but the vertical posters feature shots that are slightly more obscure.
Many of our readers will be looking at these pics, remembering this juicy Wheaties offer and kicking themselves for not holding on to them all these years. Whether you used to have these on your wall or just wish you did, keep reading after the jump for a look at all four Jordan x Nike x Wheaties posters from the 1989 set, plus some vintage Wheaties commercials featuring His Airness. Via NT.