January 22, 2010 BY John Kim
The retro-on-the-outside, high-tech-on-the-inside Air Jordan Alpha 1 released this past Saturday in the classic Varsity Red, White, and Black colourway. Additional colors will surely be on the way, but now is your chance to choose your own destiny: The Air Jordan Alpha 1 is now available for customization on Nike iD, with even more color options since the Air Jordan Alpha 1 Nike iD Design Contest.
Air Jordan products rarely hit Nike iD, so for a classically inspired pair like the Air Jordan Alpha 1 to be made available is definitely worth a few “woo-hoos”. But don’t waste your time pumping your fists too much, because the Alpha 1 iD is as limited as it is as exciting; only 23 pairs will be customizable per day until Valentine’s Day, but those who can sit on their hands will have a shot come the 15th, when the Air Jordan Alpha 1 iD will be available worldwide.