Nike Sportswear Six Collaboration – UK – James Jarvis – Spring / Summer 2010

February 16, 2010 BY

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England is unquestionably one of the biggest football countries in the world, and its craze for the sport has permeated the worldwide market. David Beckham plays part time for the LA Galaxy, and the Manchester Utd. kit has become as much of a fashion item as it is fan gear. It’s no surprise that England was included in the Nike Sportswear Six Collaboration, which features a small variety of great Nike Sportswear sneakers, like the Nike Footscape Free Motion, and apparel, like the N98 Track Jacket and AW77 hoodie. Nike chose James Jarvis, British graphic artist, to design England’s part of the Six. Known for his illustrations, Jarvis designed a crest logo of a cartoon lion, sitting on top of the number 10, which UK reserves for its best players. With FIFA World Cup play just months away, expect England to be in the mix come Championship time.

England Artist: James Jarvis While British graphic artist James Jarvis is best known for his playful illustrations and contributions to the designer toy phenomenon, he takes his sports seriously. At first glance, his interpretation of the England crest stays true to the national archetype, but up close the designs are all Jarvis: his heraldic lion flashing a trademark googly-eyed grin. Jarvis drew from medieval woodblock prints for inspiration, and the “10” on the chest is traditionally reserved for the most beautiful players of the game.

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