Nike Basketball Never Stops

“…and we’re gonna continue to play, no matter what goes on.”

The NBA season is still mired in a lock-out. So what? The game of basketball never stops; it’s a year-round sport that sees no seasonal limit. From a pick-up game at a friend’s driveway to packed NBA arenas, the love for the sport stays strong all year round. Tuesday, November 1st, was to be tip-0ff for the 2011-12 NBA season; in its place, Nike Basketball introduces #BasketballNeverStops, which reiterates the message of love and desire for the game. Featuring NBA stars LeBron James, Kevin Durant, Dirk Nowitzki, and Amare Stoudemire, other notable figures like women’s basketball star Sue Bird and legendary coach Mike Krzyzewski, and cameo appearances by J. Cole and ?uestlove, the Nike #BasketballNeverStops puts a spotlight on the sport that is globally celebrated and enjoyed. Continue reading for the Nike #BasketballNeverStops videos and images gallery and don’t forget to check out the Nike #BasketballNeverStops Facebook page to tell your own story!