Brendan Dunne 
Internet dudes love to brag about having ‘the hookup’ in the sneaker world, whether they allegedly know somebody on campus out in Beaverton or their cousin’s best friend’s old brother is the manager at the local sneaker spot. Two dudes that never have to worry about all of that are Marcus & Jeffrey Jordan, Michael‘s offspring who grew up in the shadow of their father’s growing basketball empire. Their new project, Heir Jordan, gives a glimpse into the life of these two gentlemen, who are taking a shot at leaving their own legacy in the face of the massive precedent set by their father. Follow us after the jump for the latest teaser video for the upcoming Heir Jordan project, which is shot around their hometown of Chicago as they partake in a bit of the Concord festivities.
http://www.youtube.com/watch?v=BFpi1MTi420
