NIKEFUEL – NYC Launch Event

January 19, 2012 BY

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Earlier today Sneaker News introduced to you the Nike+ FuelBand – a state-of-the-art all-purpose athletic information command center placed conveniently around the athlete’s wrist. Early this morning, Nike hosted an all-stops event at Highline Studios in Manhattan, NY to introduce the Nike+ FuelBand to select media from around the globe, and Sneaker News was invited along to witness the unveiling of this revolutionary exercise tool. Hosted by Late Night host Jimmy Fallon with music provided by ?uestlove of The Roots, the Nike+ FuelBand was introduced by Nike execs Mark Parker and Trevor Edwards and featured Nike’s top athletes in a wide array of sports such as Kevin Durant, Lance Armstrong, and Carmalita Edwards to demonstrate the versatility of the FuelBand’s reach. Later, a special demonstration was held to give the select media attendees a first-hand experience and tutorial of the Nike+ FuelBand and its integration specs. Continue reading for a look at the launch of the Nike+ FuelBand executed in grand Nike fashion and be sure to get your own Nike+ FuelBand later today when it goes on sale at Nikestore for $149.


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