“You can set a goal for every day and then go out and beat it.”
Nike’s been in the business of facilitating athletes’ transcendence across five decades, and today marks the release of a product that represents not only the company’s strength as the worldwide leader in sports footwear and apparel, but an approach to holistic health that has the potential to push you to new heights. The Nike+ FuelBand tracks your motions throughout the day, be they in the course of walking, running, balling or breakdancing, and translates your output using proprietary technology to issue you a NikeFuel score. This normalized measure should increase fairness across the potentially vast spectrum of user athletic abilities, and all of them will be inspired to go further with the FuelBand’s countdown LEDs offering a constant reminder of the targets you’ve set. Click through for a few videos and you can pre-order your FuelBand for $149 at NikeStore later today, so you can sync up with the Nike+ website and track your progress.