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Air Jordan III ‘South Beach’ Customs

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When the colorists of Nike Basketball came up with the ‘South Beach’ colorway, they knew they had an all-time classic on their hands. The bright aqua blue and hot pink will always be recognized for one of the more controversial moments in sports history, but maybe that dark cloud is what gives the ‘South Beach’ it’s edge, because since it was first revealed in the late Fall of 2010, the South Beach colorway took the world by storm as sneakerheads hit Nike iD and sneaker customizers with this inspired theme. Using the Air Jordan III ‘Black Cement’ as the base (an act of sacrilege by some accounts), Proof Culture effortlessly transformed one classic to another by re-painting the upper in that familiar blue while adding the hot pink accents on the upper detailing as well as on the inner lining and insole. Your thoughts? Check out the extra shot below and let us know what you think.


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