Sneaker Report’s 50 Most Influential Sponsorships in Sports History

October 16, 2012 BY

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A considerable amount of growth of footwear brands must be credited to the larger-than-life superstar athletes that represented the brands on their feet. The ‘signature athlete’ is a trend that started in the 1970’s with Walt Clyde Frazier’s Puma Suedes, and today, it tempers the pace of sports footwear with names like LeBron James, Robert Griffin III, Tiger Woods, Dwyane Wade, and more. What’s the most influential footwear sponsorship in history? Is it Michael Jordan and Nike? How about Bo Jackson and cross-training? Let us know what you consider to be the most influential of all-time.

View the entire list at Sneaker Report.

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Filed under: Air Jordan Basketball

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