Nike Basketball Inside Access: Basketball’s Rise in Western Europe

There’s no question that soccer rules the roost in terms of sports fanaticism over in Western Europe, but the North American born tradition of basketball has been creeping into the collective conscience of citizens across the pond for a couple of decades now. Chronicling the rise of the sport is this brief history from the folks at Nike, a report including insights from big names like Boris Diaw and Marc Gasol. Click through for the full piece, including some photos from the growing Western European basketball scene, and check out the full Nike Basketball Inside Access piece over at NIKE Inc.