John Kim 
NIKE AIR FORCE 1 LOW WEEK PART 3
One of Nike’s most memorable marketing campaigns of the 21st Century was centered around LeBron James, who was just entering his second year in the NBA. LeBron was under immense pressure from the public, who responded to the prep-to-pro phenom with a package of hate and doubt, clamoring that the ‘King’ was all hype. Nike responded by putting a spotlight on the public’s perception of their signature star and created the ‘Chamber of Fear’, which thrusted LeBron through various obstacles like Hype, Temptation, Hater, Complacency, and Self-Doubt. Nike then turned these five figments into 150-pair limited edition regional releases of the Air Force 1 Lows known as the Chamber of Fear Pack, with each distinct colorway featuring Chinese characters labeling each Chamber of Fear. A select number of each version featured laser graphics of each city that released the individual shoes. Any of you Air Force 1 Low fans have the COF Pack in your stash? Peep all five from tonight’s feature of Classics Revisited and let us know which is your favorite.
Nike Air Force 1 Low “Chamber of Fear”
2005
Nike Air Force 1 Low “Hype”
Neutral Grey/Varsity Purple-Black-White
311729-051
2005
San Francisco
Nike Air Force 1 Low “Temptation”
White/Hyacinth-Black
311729-151
2005
New York City
Nike Air Force 1 Low “Hater”
Redwood/Varsity Red-Taxi Black
311729-661
2005
Denver
Nike Air Force 1 Low “Complacency”
Stealth/Silver-Varsity Blue-Taupe
311729-001
2005
Chicago
Nike Air Force 1 Low “Self-Doubt”
Black/White-Tomatillo
311729-011
2005
Cleveland
