What if Michael Jordan Chose adidas Instead of Nike?

February 5, 2013 BY

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Michael Jordan’s influence on the sneaker game can’t be put into words, can it? It’s easier (and somewhat accurate) to state that MJ is the sneaker game, and with his running mate Tinker Hatfield, the architect behind the greatest Air Jordans sneakers of all-time, the two have created a massive cultural phenomenon nearly thirty years after the first Air Jordan shoe. Of course, all of this might not have happened. There was, in fact, a bidding war between Nike and adidas when Jordan was about to enter the league, and had the coin dropped on the other side, the landscape of footwear might have been – correction – would have been a completely alternate universe of style. Sneaker Freaker plays devils advocate in the matter and lays out a possible scenario had Jordan selected three stripes instead of one bellied Swoosh, so be sure to check out Sneaker Freaker for the entire article.

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