June 27th, 2013 by John Kim
The road to superstardom is a long one, but most of the time it’s the actual ride that makes the story one worth telling over and over. Kevin Durant’s hometown has played a major role in his unique persona as the most approachable and relatable superstar in all of sports, and it’s through his signature shoes with Nike Basketball that he gets to tell us about his past in a unique way. As KD says, we’re always looking at what’s on players’ feet, and for the last five years, basketball fans have watched KD go from a spindly scorer to one of the best in the game while navigating through an impressive evolution of his signature sneakers. Although KD is a five-position player on both ends of the court, his wants and needs in a hoop shoe are rather basic – lightweight, good cushioning, and lockdown. These three elements, combined with the concept of Precision Watches and the heartbeat of his hometown of have resulted in the Nike KD VI – born in Beaverton, OR, but with an origin in Seat Pleasant, MD.
Nike Basketball invited Sneaker News to travel the depths of the Nike KD VI in an unveiling event in Durant’s hometown of Seat Pleasant, MD. Media outlets from thirteen different countries around the globe arrived in a city relatively unknown outside of its state’s walls, and by day’s end a feeling of “home” settled in and the story of Kevin’s success and the new Nike KD VI was told in completion. Nike Basketball laid out a full-length tour that began with a sneaker unveiling, continued with a tour of the city, and ended with an illustrious panel of accomplished athletes and individuals – a jam-packed day that left no detail behind. The diverse group was an accurate reflection of KD’s global esteem as an international star, but the KD VI honed in on the genesis of it all. Sneaker News invites you to experience the Nike KD VI launch event below through a photo-journal we’ve laid out for you , so take a look and stay tuned for more as a full preview of upcoming colorways, the KD NSW, a product wear-test, and an interview with designer Leo Chang are coming soon.
The Nike KD VI Supreme “DC Preheat” launches at Nikestore and select House of Hoops retailers this Saturday, June 29th.
The Nike KD VI “Seat Pleasant” launches globally on Wednesday, July 3rd.
A big thanks to Kevin Durant and family, the city of Seat Pleasant, MD, and Nike Basketball for this great event.