The adidas Originals C-10 Design Explained

How did the adidas Originals design team end up with the adidas C-10? Shedding a little bit of light on the subject in this new video are team designers Brian Foresta and Eric Hernandez. The silhouette strives to set itself apart by ignoring the obvious cues from adidas rich sportswear history, so you’ll see the typical three stripes branding show up in the form of straps across the side, and you’ll see the traditional ZX counter system on the back sort of reworked with a more modern lean. Get the rest of the details below and remember that this new silhouette is launching in August.