adidas has more big news for today – they’ll be setting up a new creative design studio in Brooklyn for 2015. This spot will be lead by designers Marc Dolce, Denis Dekovic, and Mark Miner, who adidas just acquired from Nike. The idea here is to give the brand a “cultural contact point” where a small team of creatives will incubate ideas with the help of the aforementioned design trio. They’ve not announced a locale just yet, but we wouldn’t be surprised if it was in the proximity of the Barclays Center given the brand’s Nets ties. Continue reading for their official statement on the upcoming adidas creative design studio in Brooklyn and stick with us for updates.
adidas today announced a new creative studio coming to Brooklyn in New York in 2015 that will drive design direction for the brand and elevate the company’s direct interaction with consumers. The global studio will serve as a cultural contact point in the most influential city in the U.S., connecting the brand closely with sports and street culture.
The Brooklyn Creative Studio will be a small but essential operation aimed at exploring design direction for the brand. This facility will be an open source creative center allowing us to connect and collaborate with consumers in a way we’ve never done before,” said Paul Gaudio, adidas global creative director.
Three experienced, world class designers will join our team next year to lead the creative studio and manage a small team of cross-discipline creatives. Denis Dekovic has 20 years of footwear design experience across soccer, women’s, snowboarding, basketball and tennis; Marc Dolce is a 20-year veteran of the footwear design industry with experience across basketball, training, running, women’s and lifestyle; and, Mark Miner is a footwear designer with experience in running, women’s and basketball.