Introducing the new Nike LeBron banner. It was over 4 years ago when the city removed the original “Witness” billboard after LeBron James announced he was taking his talents to South Beach. But after splitting four straight trips to the NBA Finals and a bit more luck than the city of Cleveland is used to, LeBron and Nike have respectively returned to give the city a nice nod at redemption, as a new banner rests in the same place. The billboard features the original chalk toss routine from The King’s first go around with the Cavs, but it instead aims its focus on the crowd he’s opening his arms up to. The name on the back of the jersey says ‘Cleveland’. Hit the click for more images and be sure to watch the latest LeBron James x Nike “Together” commercial.
The Nike LeBron banner is done pic.twitter.com/h9iEXU8udQ
— darren rovell (@darrenrovell) October 30, 2014
Nike LeBron banner used 190 gallons of ink, took 300 hours to create pic.twitter.com/WQjcxpnbxo
— darren rovell (@darrenrovell) October 30, 2014
At each seat tonight at Cavs game (H/T @Emac_FS) pic.twitter.com/ImLY3R81AG
— darren rovell (@darrenrovell) October 30, 2014