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Sneakersnstuff x 10-gruppen x PUMA “Made in Japan” Collection

Sneakersnstuff x 10-gruppen x PUMA “Made in Japan” Collection

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Made in Japan with fabrics designed in Sweden. Stockholm’s own Sneakersnstuff turns 15 years young this year, and to celebrate they couldn’t settle on any old collaborative effort. Instead, they linked up with Puma and 10-gruppen to design a series of three sneakers in the Puma Tom, Puma Birgitta, and Puma Ingela to showcase their attention to detail and knowledge of how the sneaker business has changed in their decade and a half as active members. The link with 10-gruppen is a nod to Swedish design, as the firm broke out of the minimalist mold in the 70s to usher in the style of eclectic bold patterns and prints. But the shoe couldn’t be produced just anywhere either, as SNS got the opportunity to work directly with Puma’s legendary Tokyo factory to produce the limited run. Each of the trio will be available at SNS stores and online on November 8th, 2014, so be sure to watch a brief trailer of the upcoming collection after the jump and let us know your thoughts in the comments section.

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