Patrick Johnson 
The Nike HyperAdapt made the Nike MAG’s fictional technology a reality when it introduced the auto-lacing adaptive fit from Back II The Future earlier this year. The pair was an incredible feat of ingenuity from Tiffany Beers and company and while the shoes released in limited quantities, fans were more than ready to pay $720 higher for reseller’s prices given that the HyperAdapt represented the future of footwear. Nike announced through their Fiscal Q4 2017 Earnings Call that they have plans for the HyperAdapt 2.0 ‘delivering new forms in adaptive technology at more accessible price points.’ So not only will Nike be continuing to push the E.A.R.L tech but they will be making it cheaper and more readily accessible for those hungry for new technology. Mark Parker also highlighted the success of the Nike VaporMax with more models featuring updated Air Max cushioning on the way. The first Flyknit apparel will be launched with the Flyknit bra, and Nike continues to focus on new cushioning systems through ZoomX and React. Read all of Mark Parker’s prepared statements below to get a snapshot of what Nike has on the way.
Excerpt of Mark Parker’s Prepared Remarks in Nike INC Fiscal Q4 2017 Earnings Call
“We all know how critical cushioning is to an athlete’s performance. And that different athletes have different preferences. So this summer, we’re offering a range of experiences through a cushioning revolution – three new platforms that push the edges of performance. The first is the Air VaporMax – a product that hits the sweet spot of performance and style. As I’ve always said, Nike’s competitive advantage is that our innovation creates new expressions of style. Equally, the consumer expects lifestyle product to look good and feel good with no compromise. VaporMax has been very successful out of the gate with strong sell-through across multiple releases. And looking ahead, we will add even more breadth to the VaporMax family of products…scaling it to millions of pairs through Fiscal 18 to meet the growing demand.”
“Another platform, ZoomX, played a key role in an awe-inspiring moment this past May. I was there, at the finish line in Monza, Italy, when Eliud Kipchoge finished with an extraordinary 2-hourand-25-second marathon time. It was a thrilling moment for sports and an incredible validator for one of the most amazing breakthroughs I’ve seen in performance footwear.”
“During the NBA playoffs, another new platform – Nike React – made its debut in both the Nike Hyperdunk 2017 and the Jordan Super Fly 5. Nike React is the first high-performance foam system that offers a major leap forward in three key benefits – lightweight, ultra-responsiveness and durability – in one single platform. With all three platforms, we’re just getting started. Nike’s strength is our ability to get more out of each of our innovations by scaling across brands and across sports.”
“And what you are seeing right now is just a snapshot. We have a relentless flow of exceptional products and platforms on the way. We’re preparing for major launches with the first Flyknit apparel starting with the Flyknit Bra. A radically-designed comfort cushioning platform and HyperAdapt 2.0 – delivering new forms in adapting technology at more accessible price points.”
“Plus we have never-before-seen- technology in NBA apparel on the way. New sustainable innovation, brought to scale through some of our most iconic footwear styles, and new additions to the Air Max family that leverage our new capabilities in Air Sole manufacturing. Up and down our categories, we think the consumer is going to be excited about what we have in store in Fiscal 18, and of course, as always, we’ll have more surprises along the way.”
“We all know how critical cushioning is to an athlete’s performance. And that different athletes have different preferences. So this summer, we’re offering a range of experiences through a cushioning revolution – three new platforms that push the edges of performance. The first is the Air VaporMax – a product that hits the sweet spot of performance and style. As I’ve always said, Nike’s competitive advantage is that our innovation creates new expressions of style. Equally, the consumer expects lifestyle product to look good and feel good with no compromise. VaporMax has been very successful out of the gate with strong sell-through across multiple releases. And looking ahead, we will add even more breadth to the VaporMax family of products…scaling it to millions of pairs through Fiscal 18 to meet the growing demand.”
“Another platform, ZoomX, played a key role in an awe-inspiring moment this past May. I was there, at the finish line in Monza, Italy, when Eliud Kipchoge finished with an extraordinary 2-hourand-25-second marathon time. It was a thrilling moment for sports and an incredible validator for one of the most amazing breakthroughs I’ve seen in performance footwear.”
“During the NBA playoffs, another new platform – Nike React – made its debut in both the Nike Hyperdunk 2017 and the Jordan Super Fly 5. Nike React is the first high-performance foam system that offers a major leap forward in three key benefits – lightweight, ultra-responsiveness and durability – in one single platform. With all three platforms, we’re just getting started. Nike’s strength is our ability to get more out of each of our innovations by scaling across brands and across sports.”
“And what you are seeing right now is just a snapshot. We have a relentless flow of exceptional products and platforms on the way. We’re preparing for major launches with the first Flyknit apparel starting with the Flyknit Bra. A radically-designed comfort cushioning platform and HyperAdapt 2.0 – delivering new forms in adapting technology at more accessible price points.”
“Plus we have never-before-seen- technology in NBA apparel on the way. New sustainable innovation, brought to scale through some of our most iconic footwear styles, and new additions to the Air Max family that leverage our new capabilities in Air Sole manufacturing. Up and down our categories, we think the consumer is going to be excited about what we have in store in Fiscal 18, and of course, as always, we’ll have more surprises along the way.”
Source: Nike News
