The “Win Like Mike” campaign that dominated the last quarter of 2017 is exactly what Jordan Brand needed to do. A brand built on chief storytelling of the greatest basketball player of all-time mustn’t stray too far from its core values, and there’s no better way to express winning in its most recognizable form than the Air Jordan 11 Retro. For the holiday season, Jordan dressed the AJ11 in simple UNC and Chicago themes as a reminder to the world that the GOAT’s success wasn’t devised in a conference meeting room among marketing experts, but on the hardwood court. While the Air Jordan 6 wasn’t officially part of the “Win Like ’82” movement, it’s been given that distinction thanks to its OG-like color-blocking on the Air Jordan 6, MJ’s first championship shoe. Simply put, these are one of the best GR drops of the year and it doesn’t need a big storyline to back it up. Cop these this weekend at Nike.com and retailers like Sneaker Politics for $190.
Air Jordan 6
Release Date: December 2nd, 2017
Color: Black/University Blue
Style Code: 384664-006