766974

Nike “Shoe Therapy” Short Refreshes The Classic “It’s Gotta Be The Shoes” Ad

feature image

Ever since Spike declared that “it’s gotta be the shoes” to Mike back in 1989, Nike has playfully explored the relationship between consumer and product in their advertising. The new “Shoe Therapy” short featuring Master Of None’s Lena Waithe as Dr. Dana Sole, a therapist who works with clients who are addicted to their sneakers draws upon the same sneaker obsession that Spike expressed so exuberantly 29 years ago. The new short is centered around American distance runner Shalane Flanagan’s relationship with her Vaporfly 4% runners, a shoe that she loves so much she’s unwilling to take off. Other Nike endorsers make appearances in the skit as well, with Sean Wotherspoon, Paul Rodriguez, Draymond Green, Richard Sherman, and Deajah Stevens waiting their turn for a “shoe therapy” session in Dr. Sole’s office. Check out the humorous short below, and tend to your own shoe obsession with our comprehensive “Where To Buy” list for the “Shadow” Jordan 1s dropping this weekend.


Latest News

Nike's Pegasus 40 "Year Of The Dragon" Makes Running A Celebration

While the Nike Chinese New Year collection is an annual celebration, the Beaverton brand has quickly cemented that the “Year of the Dragon” will feature...

by Jared Ebanks 28 mins
21

Blue Flair Appears On The Retro New Balance 1906R

New Balance already has several plans in store for the 1906R in 2024, entering the new year with a dual collaborative effort between INVINCIBLE and...

by Jared Ebanks 2 hours
78

Miniature Bronze Swooshes Shine On The Nike Air Force 1 LX "Pink Russett"

Despite several well-seasoned relationships within the high-fashion industry, Nike continues to find itself enamored with a blinged-out aesthetic placed across its heritage-infused lifestyle lineup. Introduced...

by Jared Ebanks 20 hours
800
More News