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LeBron James’ Purple Nike Air Zoom Generation Are Literally Fire Proof

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[This article was originally published in August 6th, 2018 and has been updated on March 31st, 2023]

Update: The Air Zoom Generation “Purple Suede” will release in 2023. However, it will feature a standard suede upper and not the fire-proof suede used for LeBron James’ 2018 PE.

LeBron James just walked into Quicken Loans Arena for Game 3, ditching his shuit (shorts + suit) for a much more casual ‘fit that included a brand new PE of the Nike Air Zoom Generation. Decked out in full purple suede, this one-of-one for LeBron was actually built with the same leather suede from Denny Hamlin’s racing boot rendering them completely resistant to fire, according to Nike designer Ben Kirschner. Peep the video of LeBron strolling into Game 3 an let us know if this change in wardrobe might spell out a W for this pivotal Game 3.