Nike Adds An Extra Swoosh To The Air Max Plus “Overbranding”

Nike’s own logo is arguably one of the most recognizable to grace sneaker culture, garnering overwhelming awareness from the oldest of grandmas to the youngest of sneakerheads. Taking the mantle of the minimal Air Max Plus, the Beaverton brand is now redefining the minimal upper of the model with the over-branding motif seen on many recent offerings. Alongside the typical swoosh found on both the lateral and medial side is a much larger printed variation, adding a dual logo hit to a subtle palette of black and white. At a retail of $170 USD, the Air Max Plus “Overbranding” will be sure to hit Nike.com very soon.