Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Travis Scott x Air Jordan 1 Officially Releases On May 11th

Jordan Brand has made it official: The Travis Scott x Air Jordan 1 officially releases on May 11th on Nike SNKRS and select retailers worldwide....

By Sneaker News April 30, 2019
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PJ Tucker Reveals The Trophy Room x Air Jordan 5

Reigning NBA sneaker champ PJ Tucker of the Houston Rockets likes to flex rare and unreleased sneakers — both on his Instagram and on the...

By Ross Dwyer April 28, 2019
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Trophy Room x Air Jordan 5 Revealed; Shop To Relocate This Summer

Michael Jordan’s son Marcus has another collaboration with the family brand lined up as first images of an Air Jordan 5 has appeared. Featuring a...

By Sneaker News April 24, 2019
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Supreme x Air Jordan 14 Collaboration Rumored To Release In Two Colorways

The Air Jordan 14, the last shoe worn by Michael Jordan during the Chicago Bulls era, is about to get a jolt of excitement thanks...

By Sneaker News April 23, 2019
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First Look At The Patta x Air Jordan 7

Nike and Patta have been working together for well over a decade, but 2019 is set to mark the first time the Amsterdam-based sneaker and...

By Ross Dwyer April 21, 2019
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Travis Scott Gives An Up Close Look At Upcoming Air Jordan 6 Collaboration

La Flame’s hot streak has cooled down a bit as the Houston-based superstar rapper/entertainer has taken a much-needed hiatus from the stage after his epic...

By Sneaker News April 18, 2019
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First Look At The fragment design x Air Jordan 3

fragment design head Hiroshi Fujiwara is one of Nike/Jordan Brand’s most esteemed and longest-tenured collaborative partners, and he recently debuted a never-before seen fragment x...

By Ross Dwyer April 8, 2019
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