Nike’s New Script Swoosh Concept Continues On The Air Max 270 React

Once again paying their respects to the origins of their most iconic logo, Nike is paving the way for this vibrant makeover of the Air Max 270 React to be the newest member of this season’s “Script Swoosh” Pack. Bridging the gap between past and present, Nike utilizes a more modern silhouette in their lineage and blends it with historical branding adorning the lateral/medial panels in stacked fashion. Double modern Sportswear logos serve as the backdrop, followed by appropriately embroidered script logos stitched over as a nod to the evolution of logo originally designed in 1971. Similar to the Air Force 1s that surfaced yesterday, the lifestyle silhouette starts with a classic white base, and allows its sporty blues and solar red accents sprawled throughout the upper to give these a generous pop of color. It’s likely that more Nike models receiving the “Script Swoosh” treatment will be revealed in the near future, so stay tuned for more updates and expect these to release on Nike.com and at select retailers on November 27th.