Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Closer Look At BAPE BLACK’s Reebok Electrolyte 97 And Aztrek
Revealed by the lead of collaborations at Reebok only weeks ago, the Bape Black partnership is surely of no surprise, but what it did leave...
BBC Ice Cream x Reebok Answer V Dropping On All-Star Sunday
A current day history lesson on brands oft-overlooked or possibly forgotten, Reebok’s latest team up with BBC Ice Cream has left a nostalgic impression on...
BBC Ice Cream And Reebok Revisit The BB4600 On February 1st
With the help of Reebok, BBC Ice Cream has transitioned its somehow alluringly gaudy and playful design language well into the new decade, continuing their...
BBC Ice Cream x Reebok Zig Kinetica Set For A February 7th Release
Following the reunion of BBC Ice Cream and Reebok that occurred through an exclusive collection at last year’s Complex Con, it seems the two companies...
Kenzo Minami Turns The Reebok Zig Kinetica Into An Abstract Masterwork
Kenzo Minami’s first Reebok collaboration was undoubtedly one for the books, holding a special place for collector’s and maximalists alike. But with many surely upset...
Conor McGregor And Reebok Reveal Shoe Collaboration Ahead Of Fighter’s Big Comeback
The UFC just isn’t the same without The Notorious MMA. The embattled fighter has let his personal mishaps outshine his accomplishments inside the ring, but...