Debuted in 1988, the New Balance 574 was designed as an unpretentious, super versatile offering. Over 30 years later, the model continues being a go-to option for countless consumers, but it isn’t satisfied with just resting on its laurels.
Special collaborations, limited-edition colorways and dozens of in-house experimentation have delivered more 574s than even the most devout follow can remember, but New Balance has also revisited the sneaker’s design DNA on a handful of occasions, modifying it for current needs. The brand’s latest revisiting of the pair’s blueprint has resulted in a Rugged GTX-variant that doubles down on the silhouette’s trail-informed heritage. Offered in classic “Grey,” as well as more experimental “Madras Orange,” the latest NB shoe features a textile and fabric upper protected by GORE-TEX® technology. The experts on waterproofness stamp their name onto the pair’s lateral “N” logo, replacing the branding hit that traditionally appears on the medial side; tongue labels also nod to the collaboration. Tooling solutions underfoot maintain the Boston-based brand’s tried-and-proven ENCAP midsole cushioning, while tread underfoot arrives with larger, more aggressive lugs to combat the toughest of landscapes.
Enjoy official product shots of the pair here below, and head over the NewBalance.com right now to secure your pair(s) for $110.
For more from the North American company, check out a history of the New Balance 550.