Asics

ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).

As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.

In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.

Asics

ASICS Just Dropped A Fresh Batch Of Nimbus 10.1 Colorways

Will the GEL-Nimbus 10.1 become the next big ASICS tech runner? Measuring up to models like the GEL-1130, GT-2160, and GEL-Kanayo 14 is certainly a...

By Andrew Rizzo January 12, 2025
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“Greige” Takes Over ASICS’ Breakout Star, The GEL-NYC

You were in the squarely in the minority if you didn’t catch someone with the ASICS GEL-NYC on feet in 2024. Aiming to keep the...

By Matt Varga January 12, 2025
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ASICS Forages A GEL-Kayano 14 “Truffle Grey”

ASICS was unquestionably one of the big winners of 2024, regaining the foothold in the casual market that had eluded them in previous years. That...

By Matt Varga January 12, 2025
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Of Course The ASICS GEL-NYC Gets Yankees Colors

With “NYC” in its name, the end results can be a bit predictable. This modern-era ASICS sneaker inspired by retro styling continues to be one...

By Sneaker News January 11, 2025
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This ASICS GEL-Kayano 14 Is An Ironclad Winner

ASICS was hands-down one of the trendiest sneaker brands of 2024, and barring any major changes, they’ll be enjoying a similar level of success in...

By Andrew Rizzo January 10, 2025
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ASICS Adds “Metallic Birch” To The GEL-Kayano 14

The trending ASICS GEL-Kayano 14 is looking to carry its run of dominance into 2025 with new colorways, this new “Metallic Birch” edition being the...

By Andrew Rizzo January 6, 2025
940

atmos Kicks Off Its 25th Anniversary With An ASICS Collaboration

atmos‘ ride in the past quarter century has been a twisty one; taking the streetwear imprint and retailer far from home as it expanded into...

By Matt Varga January 6, 2025
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ASICS Goes To A “Formal Garden” On The GEL-NYC

With 2025 on the horizon, we can’t help but reflect on which models helped define the sneaker industry landscape over the past twelve months. ASICS...

By Andrew Rizzo December 27, 2024
1066

HIDDEN.NY Teases A New ASICS Collab Via Their Holiday Store

HIDDEN.NY has been on a roll this year. Though the streetwear brand had carved out a sizeable lane in the apparel realm, they’ve begun to...

By Matt Varga December 19, 2024
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