Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
The Budget-Friendly ASICS GEL-1130 Swims Into 2024 With “Shark Skin”
ASICS has been producing quality athletic footwear for decades — since 1949, to be exact — and recent collabs have put the brand in the...
The ASICS GEL-Kayano 14 Receives A Punch Of “Dark Grape”
Since JJJJound’s collaborative release in the 2022, the ASICS GEL-Kayano 14 has become a mainstay for those looking to capture that 2000s runner look that...
The ASICS GEL-Kayano 14 Is Now Available In “Moonrock”
The ASICS GEL-Kayano 14 spent several years in obscurity before receiving a co-sign from Montreal’s JJJJound. Since August 2022, however, the old running shoe has...
The JJJJound-Approved ASICS GEL-Kayano 14 Gets A Soft Green Makeover
Having debuted in 2008 as a top-of-the-line running sneaker, the ASICS GEL-Kayano 14 is now a go-to options amongst fashionable folks. Recently, the JJJJound-approved silhouette...