Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
ASICS Goes Heavy On The Splatter Print With New GEL-Kayano Trainer
Remember back in September when ASICS dropped two retro runners with bright pink, black, grey, and white color combinations? Well it appears they weren’t done...
Onitsuka Tiger Colorado 85 “Dress Pack”
The Onitsuka Tiger Colorado 85 gets dressed up this winter with this special edition pack of colorways in burnished leather. The luxurious looks for the...
This Unique New “Sand” ASICS GEL-Lyte V Looks Good Enough To Be a Collab
The possibilities for color blocking on the ASICS GEL-Lyte V are expanded once again with this latest “Sand” edition. Thanks to the shoe’s variety and...
Budget Heat: December’s 10 Best Sneakers for $100 Or Less
December is never an easy month on a sneakerhead’s wallet. Between the heavy flow of some of the year’s best (and most expensive) releases and...
Silver and Gold ASICS Ring in the New Year
It’s almost that time where we pop bottles to welcome the new year, and ASICS gets the party started with this holiday-minded set of two...
Somehow These ASICS Releases Are Inspired By Scratch-And-Sniff Stickers
If you thought there were sneaker colorways inspired by every single thing imaginable by now, think again. ASICS Tiger manages to find some unique new...
ASICS Is Dominating The GR Release Scene With The GEL-Lyte III “After Hours” Pack
When it comes to retro running shoes with high quality at a relatively affordable price and readily available quantities, ASICS is currently putting all the...
ASICS Presents The GEL-Lyte EVO “Samurai” Collection
ASICS ramps up their new EVO line with an even more bold and eye-catching treatment to the modified GEL-Lyte III, featuring a “Samurai” plated upper....
The ASICS Gel Saga In Two Colorways With 90’s Outdoor Gear Inspiration
Because it’s not usually used in the big name collaborations, except for one particular pair, the Gel-Saga is often looked at as an under-utilized model...