Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more.
ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition ASICS GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
Lapstone & Hammer Presents Indigo-Dyed ASICS For Lapstone Indigo 2024 Capsule
Lapstone & Hammer’s connection to indigo dip-dye techniques goes back to their first ever seasonal collection of Champion hoodies. With their personalized craft perfected the...
KENZO By Nigo Embarks On Inaugural ASICS Collaboration With A Wild GEL-Kayano 20 Trio
Kenzo is finally making their way into the sneaker game, with an official ASICS collaboration just around the corner. A three pair pack is already...
Kiko Kostadinov Works His Magic On The Newly Launched ASICS US4-S GEL-Terrain
Updated January 21st, 2024: A second colorway of the ASICS US4-S GEL-Terrain has been revealed. The shoes are designed under the Kiko Kostadinov Studio umbrella...
Where To Buy: C.P. Company x ASICS GEL-Quantum 360 VIII
Updated February 21st, 2024: Official images of both colorways of the C.P. Company x ASICS GEL-Quantum 360 VIII have surfaced. This collaboration is scheduled to...
ASICS Brings Its No-Sew Construction To The GEL-1130 “Earthenware Pack”
On the more approachable end of the ASICS Sportstyle pricing spectrum is the GEL-1130, the retro runner that has flown off shelves with its $100-and-less...
ASICS Prepares The GEL-Quantum Kinetic In Three New Colorways
While the GEL-Quantum Kinetic isn’t quite a Kiko Kostadinov collaboration, it certainly achieves the look and feel due to the blend of functionality and futuristic...
Kiko Kostadinov’s ASICS GEL-Quantum Novalis Mule Is Ready To Take On Paris Fashion Week
Kiko Kostadinov’s masterful blend of runway and technical wear has resulted in a catalog of footwear designs that are truly unmatched. Taking the sneaker world...
The ASICS GEL-Lyte III Drops With Breezy Smoke Grey And Cream Coloring
The Shigeyuki Mitsui-designed GEL-LYTE III is a flagship model for ASICS thanks to its timeless looks and comfortability. And, unlike Ronnie Fieg’s GEL-Lyte III, you...
ASICS Injects Techwear Styling To The GT-2160 With No-Sew Construction
Since debuting at market via a collaboration with Dime Montreal during Paris Fashion Week, the ASICS GT-2160 has steadily risen as one of the Japanese...