Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
KITH Celebrates 60 Years Of X-Men With Seven Mutant-Inspired ASICS GEL-LYTE IIIs
Update July 21st, 2023: A Kithstrike release of the X-Men x Kith x ASICS collection is now live here. — Ronnie Fieg and Marvel are...
Two Kith-Exclusive ASICS GT-2160 Styles Have Recently Surfaced
Over the last few months, ASICS has placed a lot of energy behind the GT-2160, a performing running model from the 2010s. In the same...
“Oatmeal” And “Concrete” Share This ASICS GEL-NYC
The ASICS GEL-NYC debuted with the help of Angelo Baque and his Awake NY label in January. Over the last six months, the silhouette has...
Cecilie Bahnsen’s ASICS GT-2160s Will See A Wider Release On July 19th
Cecilie Bahnsen is no stranger to ASICS, as the Japanese footwear brand previously commissioned the Copenhagen-based designer for what are arguably some of the most...
ASICS GEL-Lyte III “Taupe Pack” Lands In Two Colorways
The ASICS GEL-Lyte III debuted decades ago, but it continues to play an important part of the Japanese brand’s lineup of products. Since its 30th...
The ASICS GEL-NYC Dresses In An Opposing “Black/Ivory” Outfit
Introduced as a dual effort between ASICS and Awake NY, the GEL-NYC extends an amalgamation of design cues from the brand’s Gel-cushioned line for a...
The ASICS GEL-NYC Dresses Up In Navy And Neon
Thanks most in part to its connection to Angelo Baque and Awake NY, the ASICS GEL-NYC has already built a sizable fan base. Its audience...
The ASICS GEL-NYC Returns In A Fall-Friendly “Oatmeal/Forrest” Color Scheme
A new batch of ASICS GEL-NYC drops have dawned on us for the month of July, and today we show you one of the more...
ASICS Skateboarding Will Soon Debut At Skate Shops Worldwide
Unlike that of the Swoosh and even the Three Stripes, ASICS’ skateboarding division is still extremely young. Though launched back in 2020 — just ahead...