Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
Patta x Asics Gel Saga – Detailed Images
Usually when Dutch boutique Patta teams up with your favorite footwear brand for a collaborative sneaker, the results aren’t exactly easy to get your hands...
Patta x Asics Gel Saga Release Recap
While US sneakerheads were going stark raving mad over the Air Jordan XI Retro ‘Concord’ release this past week, the Euro scene shifted its attention...
Ronnie Fieg x Asics Gel Saga II ‘Mazarine Blue’ – New Photos
There are a few things we’ve come to expect from the Ronnie Fieg collabos with Asics. Among those are: top-notch suede, release day madness, and...
Ronnie Fieg x Asics Gel Saga II ‘Mazarine Blue’ – Release Date
Ronnie Fieg has never worked for or with Nike, but there’s a clear Swoosh inspiration in this latest release. Not only did Ronnie Fieg serve...
Asics GT-II – January 2012
It’s official: no sneakerhead under the sun has a pass to sleep on Asics anymore. Yeah, we know you’re salty because you keep missing out...
Solebox x Asics ‘Gel Pack’ – Grey
In mid-late November, Sneaker News revealed to you the collaborative project between Berlin-based Solebox and Asics called the ‘Gel Pack’. We gave you a quick...
Asics Gel Saga – January 2012
Is Asics the reigning king of sneaker collaborations? In terms of sheer volume, no one can match Nike’s network of guest stars, but when it...
Asics Gel Lyte III ‘Infra-Cement’
While many will credit Ronnie Fieg for his assistance in bringing Asics classics to the mainstream spotlight, those who have followed Asics for years already...
Patta x Asics Gel Saga – New Images
World-renown sneaker retailer Patta of Amsterdam has the alchemic touch when it comes to sneaker collaborations. Their personal take on the recently re-introduced Gel Saga...