Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
Ronnie Fieg x Asics Gel Lyte III “Selvedge Denim” – Release Reminder
Tomorrow will mark the release if yet another pair from the extensive Ronnie Fieg x Asics collection, a rather special one that will mark the...
Ronnie Fieg x Asics Gel Lyte III “Selvedge Denim” – Anniversary Release
The latest Ronnie Fieg x Asics Gel Lyte III model will drop on a very special date, the release of the tough denim pair coinciding...
Ronnie Fieg x Asics Gel Lyte III “Selvedge Denim” – Release Date
Ronnie Fieg comes with a quick turn around as far as the leak to the release with this new Asics Gel Lyte III project. The...
Ronnie Fieg x Asics Gel Lyte III “Selvedge Denim”
Looks like the Gel-master Ronnie Fieg is planning on sneaking in one more Asics collaboration before the year’s end, with this Asics Gel Lyte III...
atmos x Onitsuka Tiger Fabre “Mexican Blanket”
The Nike Blazer has been hot for a decade (or four, depending on your perspective), Converse’s Pro Leather is at an all-time high thanks to...
Sneaker News Presents: 25 Years of Gems on Sneakerpedia
Over the last year-and-a-half or so, the global community of Sneakerpedians have been uploading their personal collection of sneakers onto the Sneakerpedia database, creating a...
Complex’s 20 Awesome Sneakers You’ve Never Heard Of
How seriously you take your identity as a sneakerhead can be gauged by things like the size/scope of your collection, the amount of time you...
Ronnie Fieg x Asics Gel Lyte III “Eclipse” – Release Reminder
Where will you be tomorrow at 11AM EST? If you’ve got plans on picking up the Ronnie Fieg x Asics Gel Lyte III ‘Total Eclipse’...
Highs & Lows x Asics “Bricks & Mortar” Pack – Release Delayed
After all that waiting for the Highs and Lows x Asics ‘Bricks & Mortar’ pack…it looks like you’re going to have to wait a little...