Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more.
ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition ASICS GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
The ASICS GT-2160 Surfaces In “Sweet Pink”
Few could have predicted that an under-the-rader running shoe released in 2011 would enter mainstream consciousness over a decade after its debut, but alas, the...
Studio Nicholson Infuses Its Modular Aesthetic To The ASICS GEL-Quantum 360 VIII
ASICS Sportstyle’s meticulous selection of its collaborative partners has led to some outstanding work that goes under-the-radar. Given its debut project with London’s Studio Nicholson...
SBTG And ASICS Welcome The GEL-Kayano 14 To The Monsoon Patrol Collection
Among the first to chart his sort of career path, customs artist extraordinaire Mark Ong went from aftermarket alterations to sneakers created in concert with...
The ASICS GEL-Kayano 14 Embraces Urban Life In “Metropolis”
The ASICS GEL-Kayano didn’t become the Japanese brand’s “it” sneaker by turning its nose up at trendy colorways. No, the chomed-out aesthetics that dominate Instagram...
The ASICS GEL-Kayano 14 “Metallic Pastel” Is Perfect For Summer
While models like the ASICS GT-2160 and ASICS GEL-NYC have taken retailers by storm, the GEL-Kayano 14 has become somewhat more elusive in recent years...
The ASICS GEL-Kayano 14 Dazzles In Metallic Blue
We hadn’t seen a new GEL-Kayano 14 for months, but now all of a sudden several newly surfaced colorways appear to be en route for...
The ASICS GEL-Kayano 14 Has Its Eye On “Olympic Medals”
It doesn’t take much to suss out that metallics are the “default” look for any tech runner style. It certainly rings true for the ASICS...
The ASICS GEL-NYC “Mocha” Wears Dramatic Color Blocking
Whether you chalk it up solely to Travis Scott shoes or credit multiple sources, earth tone colorways are here to stay. Just over a year...
ASICS Preps For Summer With The GEL-NYC “Strawberries And Cream”
With eyes towards summer, ASICS has prepared an impressive tech-runner catalog packed with styles for all sorts of preferences. While we stay current with new...