Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The Shop x Nike LeBron 21 Releases On June 7th
Though the off-season came much sooner than LeBron James and his Lakers were expecting, The King has plenty to tend to in his time off...
Japan’s ALWAYTH Channels Ripstop Laundry Bags For The adidas Gazelle Indoor
adidas’ collaborative stable is always filled to the brim, featuring characters and imprints from a truly international cast. Just under two weeks ago, a new...
Victor Solomon’s Trophy Inspiration Continues With The Reebok Answer 3
After taking on the Reebok BB4000 II, basketball artist Victor Solomon brings his premium touch to a gold-clad Reebok Answer 3. The delivery couldn’t come...
Japan’s mita And Marquee Player Craft A Water/Stain Repellent New Balance MT580
The New Balance MT580’s most beefed up trim, the Vibram-soled Gore-Tex protected iteration, gets a significant upgrade in both aesthetic and function with the help...
NEEDLES Japan Reconvenes With Reebok For The Beatnik Slides
NEEDLES and Reebok are back at it again with another Beatnik Slide delivery, building off the success of their 2018 collaboration with two essential, refreshed...
atmos Brings Tokyo “Twilight” To The adidas adiStar Cushion 3
KITH, Pharrell, KoRn, and the Teenage Mutant Turtles (see the adidas Superstar “Splinter” and adidas Superstar “Shredder.”) adidas has recruited all of those imprints and...
WTAPS And HOKA Bring Surplus Aesthetic To The Anacapa GTX And Ora Luxe Slide
Since its founding in 1997, Tetsu Nishiyama’s WTAPS has conveyed its ongoing fascination with military garb, rarely deviating from on-field tones of olive greens, dark...
HYMNE & Reebok Announce Their First Collaboration On The Classic Nylon and Club C
Since courting Pyer Moss founder Kerby Jean-Raymond, Reebok has worn plain their appreciation for the experimental side of the industry. Through that relationship is no...
CNCPTS Brings Sneaker Elements To This Sperry “Dusk To Dawn” Pack
No better than the world’s foremost sneaker boutiques to bring the right colors and materials to a collaboration to truly make them pop. CNCPTS has...