Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Packer And adidas Consortium Deliver The First Ultra 4D Collaboration
Not often, if at all, does a sneaker collaboration with the involvement of two weighty names get unveiled right as it launches. That’s the case...
Beyonce’s IVY PARK Transforms The Classic adidas Forum Mid
After its official announcement late last year, Beyonce’s IVY PARK hit the ground running with a number of visually twisted adidas classics. And though the...
James Harden And Daniel Patrick Deliver An adidas Harden Vol 4 “Power Berry”
James Harden may no longer be in the running for NBA 2019-20 Champion, but the current Houston Rockets guard continues to churn out pairs of...
HER Studio London Turns The adidas NMD R1 Into Art
adidas‘ stronghold in Europe is no secret. And while the company’s roots in Germany play a huge role in its European dominance, so has the...
Japan’s Uptown Deluxe Covers The adidas Nite Jogger In Cheetah Prints
Yet to see its next collaboration with Beyoncé’s IVY PARK and Tyler “Ninja” Blevins, the adidas Nite Jogger has recently launched in an exotic arrangement...
White Mountaineering Delivers An Exclusive adidas LXCON In “Triple Black”
Japanese label White Mountaineering’s partnership with adidas officially came to and end, closing the book (potentially temporarily) with an tech-wear focused concept on the LXCON...
Korean Retailer KASINA Crafts An Icy adidas Terrex Free Hiker
From Japanese designers to famous internet personalities, adidas’ spectrum of collaborators is arguably one of the most diverse, with their releases certainly following by example....