Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
OAMC And Dev Hynes Reveal Upcoming adidas Originals Collaboration
A melding of the early talents behind both Supreme and Carhartt WIP, OAMC has flourished for the better part of the last six years, heading...
BBC To Exclusively Drop Two Pharrell x adidas “Now Is Her Time” Models
The “Now Is Her Time” campaign launched by the ever-active Pharrell continues strong with a set of BBC exclusive releases, maintaining the momentum of their...
Fortnite Streamer Ninja Teases Collaboration With adidas
With gaming, streaming, and Fortnite continuously on the rise in popularity, every big name in sneakers is trying to get one piece of the digital...
adidas Spezial And Liam Gallagher Create A New LG SPZL
Legendary British rocker Liam Gallagher is open about his love for adidas, even displaying the adidas Spezial mod trefoil logo on stage during his gigs,...
AriZona Iced Tea And adidas Originals Reunite For A Second Collection
After brewing up quite a ruckus by pricing their first batch of shoes at 99 cents, AriZona Iced Tea and adidas Originals are now stirring...
Footpatrol’s adidas ZX Torsion Celebrates The Notting Hill Carnival
adidas has reached far and wide in their summertime celebration of 30 years of Torsion, and the latest partner to pay homage to the technological...
Pharrell Adds Sandals To The Mix With The adidas Adilette 2.0
Over Pharrell’s long collaborative history with adidas Originals, it’s become readily apparent that he has a way with sneakers. Now, we’ll see if he’s got...
Pharrell’s adidas Crazy BYW X Returns With Six New “Gratitude” Colorways
Pharrell Williams is a polymath in the truest sense of the word, and the adidas Crazy BYW X is fluid in its own right, combining...
The Pharrell x adidas NMD Hu TR “Infinite Species” Releases On September 13th
The relationship between Pharrell and adidas Originals has grown to become one of the most diverse and extensive celebrity/brand partnerships in the world of footwear,...