The “Now Is Her Time” campaign launched by the ever-active Pharrell continues strong with a set of BBC exclusive releases, maintaining the momentum of their expansive adidas Solar Hu pack with a “Frozen Yellow” addition as well as a surprise cameo from the Crazy BYW. Aimed to promote female empowerment and drive a new generation to speak up within the 21st century, the movement is one supported by many an artist and activist throughout industries diverse and impactful — the accompanying colorways are equally outspoken. The low-top follows in the tonal approach of those prior, though instead of any of the primaries, the pair stands loud in its neon visage; hits of darker shades add contrast across the heel counter and few overlays while white embroidered both spell out the brand with the Three Stripes as well as the “Hu” of the model’s namesake. In departure, the basketball-ready model is wrought with warm tones, seeing burgundy at its suede profile segments and saturated reds at much of the mesh construction. “GRATITUDE” emblazons right down in the middle in bold font, lending a hand in carrying themes of the overall collection. Grab a detailed look at both right here and expect to find these dropping exclusively at Billionaire Boys Club’s global flagships as well as online come August 31st.
Pharrell x adidas “Now Is Her Time” BBC Exclusives
Release Date: August 31st, 2019
Solar Hu: $160