Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
adidas Broadens Futurecraft With The Pharrell Williams 4D
Though once much, much more limited, adidas Futurecraft — likely with the refinement of both process and technology — has begun to broaden its scope...
Pharrell Introduces New Text Style With adidas NMD Hu “Look Within”
Pharrell’s adidas NMD Hu colorways continues its prosperous growth as a new colorway surfaces with a poignant change on the upper. Typically arriving with inspirational...
The Human Made x adidas NMD And SOLARHU Release On October 5th
Due in part to brand family member Pharrell‘s long list of influential contacts, adidas, which saw to the creative’s most exciting footwear releases, has amassed...
Pharrell’s “Now Is Her Time” Collection With adidas Originals Releases Tomorrow
The endlessly polymathic Pharrell Williams is one of adidas Originals‘ busiest collaborative partners, and now the creative co-conspirators are now set to present their next...
Pharrell Brings Back The adidas Tennis Hu With “Beauty In The Difference” Capsule
Pharrell stakes a compelling claim to the “hardest working man in shoe business” title — one that could arguably only be rivaled by his good...
BBC To Exclusively Drop Two Pharrell x adidas “Now Is Her Time” Models
The “Now Is Her Time” campaign launched by the ever-active Pharrell continues strong with a set of BBC exclusive releases, maintaining the momentum of their...
Pharrell Adds Sandals To The Mix With The adidas Adilette 2.0
Over Pharrell’s long collaborative history with adidas Originals, it’s become readily apparent that he has a way with sneakers. Now, we’ll see if he’s got...
Pharrell’s adidas Crazy BYW X Returns With Six New “Gratitude” Colorways
Pharrell Williams is a polymath in the truest sense of the word, and the adidas Crazy BYW X is fluid in its own right, combining...
The Pharrell x adidas NMD Hu TR “Infinite Species” Releases On September 13th
The relationship between Pharrell and adidas Originals has grown to become one of the most diverse and extensive celebrity/brand partnerships in the world of footwear,...