Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Stone Island And New Balance Join Up For The 574 Legacy
Few collaborations have as much geographical sway as Stone Island x New Balance. The imprints, each central to the British streetwear scene, first came together...
COMME des Garcons And Nike Slash Prices For Next Foamposite Release
On top of several mainline releases, Nike is celebrating the 2024 Paris Olympics by linking up with a familiar collaborator. Images surfaced by @aaliyahnoell reveal...
Size? Gives The adidas Gazelle Indoor A Velour Makeover
If you’re looking for a classic adidas shoe with a bit of added flair, look no further than Size?. The UK retailer has curated a...
Jacquemus Unveils Their Nike Air Max 1 ’86 Collaboration In Never Before Seen Colors
Jacquemus has managed to be equally honorific and irreverent of classic Nike footwear designs with its daring re-imaginations. From the J Force 1 with its...
Studio Nicholson Infuses Its Modular Aesthetic To The ASICS GEL-Quantum 360 VIII
ASICS Sportstyle’s meticulous selection of its collaborative partners has led to some outstanding work that goes under-the-radar. Given its debut project with London’s Studio Nicholson...
The Jordan Brand QUAI 54 2024 Collection Is Revealed
Each year, Jordan Brand’s QUAI 54 collection is appointment viewing for sneakerheads. Introducing some modern classic colorways of shoes like the Jordan 13 and Jordan...
Inter Miami Adds South Beach Colors To The adidas Samba & Gazelle
Call the biggest Messi fan you know; Inter Miami and adidas are linking up for more collaborative footwear, delivering South Beach takes on the adidas...
Proenza Schouler Puffs Up The Vans Slip-On For First-Ever Collaboration
SoCal cool meets urban sophistication with the Proenza Schouler x Vans Slip-On. The NYC-based womenswear label’s first ever sneaker collaboration delivers three contemporary colorways, all...
The RTFKT x Nike Dunk Genesis “Void” Releases On June 13th
Nike’s strategy in expanding to Web3 began with the establishment of dotSWOOSH, a platform dedicated to the digital community. Beyond their own proprietary expeditions, they’ve...