Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Travis Scott Spotted In Dark Grey Air Jordan 4
Travis Scott‘s upcoming Air Jordan 4 collaboration is one of the most highly anticipated releases of the Summer, and now La Flame has been spotted...
First Look At The OFF WHITE x Air Jordan 1 “UNC”
The third known style of Virgil Abloh’s OFF WHITE x Air Jordan 1 gets a first look today. The “Dark Powder Blue” colorway dubbed the...
Kanye’s Twitter Rampage, AJ1 “Best Hand In The Game”, And More Of This Week’s Top Stories
Celebrities and collaborations were the name of the game this week in sneakers, as Kanye West premiered a ton of new Yeezys, from 350’s to...
Travi$ Scott’s Air Jordan 4 Collaboration Features Cactus Jack Logos
With Drake’s partnership with Jordan Brand all but over, that leaves Travi$ Scott as the company’s top endorser from the hip-hop industry. Collaborations the likes...
Sneaker Politics And Jordan Brand Tease Upcoming Event Surrounding “Katrina”
Louisiana-based sneaker boutique Politics just released a teaser for an upcoming event and/or activation with Jordan Brand that may involve some sort of remembrance of...