Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Awake NY’s Jordan Air Ship PE Dropping In Europe On April 13th
Though they’ve been a mover in the footwear space for years, Awake NY experienced their biggest moment yet earlier this year with the launch of...
With The Jordan Air Ship, Angelo Baque Is Urging For Cultural Authenticity
It’s been roughly eight years since Awake NY first came onto the scene and in that span, its founder Angelo Baque has become synonymous with...