Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Detailed Look At The Union LA x Air Jordan 2 “Rattan”
Just weeks away from celebrating its 36th anniversary, the Air Jordan 2 has re-entered the mainstream sneaker consciousness like never before thanks to the late-Virgil...
First Look At The UNION LA x Air Jordan 2 “Rattan”
First teased in late October, UNION Los Angeles‘ impending Air Jordan 2 collaboration has recently appeared in both official and unofficial images. The former has...
Official Images Of The UNION LA x Air Jordan 2 “Grey Fog”
First teased via mock-up in late October, UNION LA‘s Air Jordan 2 “Grey Fog” collaboration has recently emerged via official images. Occasionally, early depictions of...
UNION LA To Release Two Collaborative Air Jordan 2s This Spring
Thanks to a little push from Virgil Abloh, the Air Jordan 2 is poised to make a big return. Come next year, we’ll not only...
Official Images Of The Union x Air Jordan 4 “Taupe Haze”
It’s only been a week since Union released their “Tent & Trail” collection with Jordan Brand, offering the “Taupe Haze” iteration of the Air Jordan...
How To Buy The Union x Air Jordan 4 “Desert Moss” And “Taupe Haze”
Inspired by the late 80s and early 90s, the upcoming Union x Air Jordan capsule — entitled “Tent & Trail” — spiritually draws from the...
First-Look At The Union x Air Jordan 4 “Taupe Haze”
In early March, the Chris Gibbs-led Union Los Angeles confirmed that it’d follow up 2020’s divisive Air Jordan 4 duo with more collaborations with NIKE,...
Union Confirms Jordan And Nike Collaborations For 30th Anniversary
Today, Union sits at the very same spot it did in ’91, the boutique now celebrating a momentous 30th Anniversary. And to appropriately commemorate such...