Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Off-White x Nike Air Max 90 Is Coming In February
Since starting in November of 2017, “The Ten” — a collaborative partnership between Nike and Virgil Abloh‘s Off-White — has shifted sneaker culture immeasurably. Now,...
Closer Look At The Off-White x Nike Air Max 90 “Desert Ore”
Never a stranger to a deconstructed recreation, Virgil Abloh has done it yet again with his collaborative Nike x Off-White imprint, adorning the Air Max...
Up Close With The Nike Air Max 95/90 Designed By Patta
Amsterdam’s Patta has spent years working its way toward the top of Nike’s collaborative partner ranks, pulling off co-designed efforts that are amongst the greatest...
The Off-White x Nike Air Max 90 In Black Is Releasing February 7th
Closing off the Off-White x Nike imprint for quite some time after its release, the forthcoming set of Air Max 90s — both this black...
Patta And Nike Collaborate On A New Air Max Hybrid For “Publicity” Collection
Standing among Nike’s longest-tenured and most well-respected collaborative partners, Amsterdam’s Patta has lent their sportswear-inspired touch to some of the Swoosh’s most recognizable silhouettes. From...
atmos Reveals Their Full Nike Air Max 1 “Animal Pack” Set
When you think of legendary Air Max collaborators, atmos is a name that’s bound to come up over and over again. The Japanese boutique is...
atmos Reveals An Nike Air Max 1 “Animal Pack 3.0” For Friends And Family
As part of the Air Max Day festivities of earlier this year, Nike and Japanese retailer atmos re-issued their famed “Animal Pack” of Air Maxes...
Release Reminder: Parra x Nike Air Max 1 And Spiridon
In case you missed it, Dutch artist and iconic Nike collaborator Parra, will be back with the Swoosh once again this weekend, releasing a four-piece...
First Look At The Nike On Air Contest’s Winning Air Max Designs
Nike’s On Air Vote Forwards competition took six cities known as epicenters of sneaker culture—New York, Seoul, Paris, Tokyo, London, and Shanghai—and gave young creatives...