Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
nonnative Brings Back The ASICS GEL-YETI TOKYO HI For Wider Release
Late 2018, nonnative linked up with ASICS to revive the GEL-YETI, a silhouette that served as a means of recovery for fatigued trail runners. But...
SneakerLAH And HUNDRED% Bring Silver Uppers To The ASICS GEL-Lyte 3
Since its return, the ASICS GEL-Lyte 3 has linked up with a number of outside talents, including long-time friends, new partners, and everything in between....
Awake NY Reflects On Their Travels With The Leopard-Dressed ASICS GEL-Preleus
In the past, Awake NY‘s collaborative offerings with ASICS were undoubtedly well-received — their duo of GEL-Kayano 5 360s placed high on some 2019 rankings....
Extra Butter’s “Tomcat” Collection Encompasses ASICS Footwear, Alpha Industries, And G-Shock
Ending the year in celebration, Extra Butter presents their expansive “Tomcat” collection, a wide-reaching capsule that incorporates not only the ASICS footwear leaked prior but...
GmbH Brings Vegan Leathers To The Sandal-Inspired ASICS GEL-Chappal
With their past ASICS collaborations, GmbH played it relatively safe, refining the same GEL-Nandi silhouette with increasingly colorful arrangements. But with their latest installment, the...
PLEASURES And ASICS Explore The Outdoors With Their Upcoming GEL-NANDI OG
ASICS has employed the assistance of numerous talents in the past few months, going as far to offer Kiko Kostadinov an intimate role in the...