Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Ronnie Fieg Reimagines His First-Ever ASICS GEL-Lyte III Collaboration With The Tokyo Trio
Ronnie Fieg’s spirited run with ASICS dates back to 2007 when he first colored up a trio of GEL-Lyte 3s dubbed the “252 Pack”, bringing...
Ronnie Fieg Reveals His ASICS GEL-Lyte III “Yoshino Rose”
Arguably what they are today because of Ronnie Fieg, ASICS is finally returning to the roots of their popularity, inciting what could very well be...
Ronnie Fieg Teases His Next ASICS Collaboration Dubbed “252.1”
KITH founder Ronnie Fieg and Japanese sportswear brand ASICS are no strangers. Both entities have co-created over 50 releases since their first joint-effort in 2007....