Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Ronnie Fieg’s ASICS EX89 “Kithmas” Releases Tomorrow
Ronnie Fieg’s Kith and ASICS have found rapid success amidst their handful of collaborative installments. Headlined by the nostalgia-inducing X-Men ’96 GEL-LYTE III collection that...
Concepts And ASICS Once Again Nod To The Boston Tea Party With The GEL-LYTE V “Libertea”
Around 850 years ago, a group of Colonists destroyed an entire British tea shipment at the Boston Harbor, an act of rebellion that would henceforth...
Ronnie Fieg Teams Up With The Frank Lloyd Wright Foundation For Celebratory New Balance 998 “Broadacre City”
As March was coming to a close, SHOES MASTER previewed Ronnie Fieg‘s next collaborative endeavor: a set of New Balance 998s. And after a couple...
Ronnie Fieg Announces 99th And 100th ASICS Collaborations Coinciding With New LA And Miami Store Openings
The ASICS brand is a major component of the foundation that has upheld Ronnie Fieg’s Kith imprint since its founding in 2011. Fieg’s existing relationship...
ASICS Taps Charlotte Lab School To Design Two GEL-Lyte V Collaborations
As a progressive public institution, the Charlotte Lab School champions a hands-on approach to learning, which made its students the perfect people for the Whitaker...
Ronnie Fieg Revives The ASICS EX89 With A Tribute To The New York Knicks
Ronnie Fieg has been conjuring up compelling product with ASICS since 2007. As the two partners close out another chapter of their relationship, they’re revisiting...
Ronnie Fieg Teases 15th Anniversary KITH x ASICS GEL-LYTE III Colorways
Ronnie Fieg is practically synonymous with ASICS, as the two go back over 15 years. And to celebrate a decade and a half of time...
Ronnie Fieg Teases Upcoming KITH x ASICS Collaboration
This past Summer, KITH teamed up with Spider-Man on not only a wide range of collaborative merchandise but also a limited edition, 60th Anniversary comic...
COMME des GARÇONS SHIRT’s Latest ASICS Collaboration Covers The GEL-Lyte V In “Black/White”
Although COMME des GARÇONS is well-known as one of NIKE, Inc.’s most-established partners, the conglomerate’s SHIRT division has been collaborating with ASICS for quite some...